53 West 53 Towers over MoMa

March 16, 2014

The Manhattan condos located at 53 West 53rd Street bring lux living to the heart of the city’s most artistic and cultural districts. In addition to quite literally towering over the world-famous MoMA, 53W53 is around the corner from the legendary Radio City Music Hall and is also just a short walk away from Midtown West’s famed Theatre District where Broadway showstake place daily, and award-winning chefs such as Todd English and GeoffreyZakarian feed hungry food enthusiasts. The business district is also alive andwell in the surrounding neighborhood where you can find a number ofinternational banks, Rockefeller Center and NBC’s headquarters.

In addition to being aesthetically pleasing, the Pritzker Prize-winning architectJean Nouvel’s stunning geometrical design features captivating diagonalcolumns. 53W53’s close proximity to the world famous art museum is even moreapparent to residents and visitors who can explore an extension of the MoMA in36,000 square feet of new exhibition space, distributed over three floors of the building. Inaddition to these stunning art floors, 53W53 also features spacious condominiumresidences. 53 West 53rd Street also features penthouses that boastbreathtaking views of the NYC skyline and Central Park. The spacious,light-filled interiors are the handwork of world-renowned interior designer,Thierry Despont. Between the stunning original artwork that lives inside thebuilding’s galleries and the picturesque views available from the building’sexpansive windows, living inside 53 West 53rd Street is much likeresiding inside a functional piece of art.

Lower Manhattan is Booming

March 16, 2014

The home of some of the city's most prominent financial firms, terrific restaurants, amazing shopping, and countless arts-based businesses, Lower Manhattan has long been a highly coveted place to live, and new luxury condo tower River and Warren at 212 Warren Street is only going to up its appeal. Built in 2001 and recently converted into a luxury condominium, the tower's location and amenities are quickly becoming the talk of the town. With a prime location on Battery Park City's pristine waterfront, this modern construction combines the classic feel of many of the city's pre-war buildings with sleek finishes and updated interiors. Just steps from the building's front door are three of Manhattan's most celebrated parks, including Teardrop, Rockefeller, and the Esplanade, making it a terrific destination for families, nature lovers, and pet owners alike. Inside, fitness fanatics can get their fix at the building's gym or retreat to their own residence. Also on-site to help maintain the residents' comfort are a concierge and super, who can do everything from sign for packages to fix leaky plumbing. Just steps from countless train and bus lines and many of the best activities Manhattan has to offer, it's clear that the homes at 212 Warren Street won't be on the market for long.  

Flatiron Luxury Apartments in Miami

March 15, 2014

When highly-respected real estate developer Ugo Colombo began laying out his vision for a dynamic new downtown Miami, he had one clear expectation: to bring unparalleled luxury and artful design to the rapidly developing downtown neighborhood of Brickell. Colombo, along with famed artist Julian Schanbel and highly-respected Miami-based architect Luis Revuelta, has managed to seamlessly combine art and design into one remarkable building: Brickell Flatiron. The 60-story luxury tower, which launched sales this month, already has potential residents clamoring for one of the 552 elegantly appointed condo residences, each of which is outfitted with sleek, modern appliances, gorgeous marble details in both the kitchens and bathrooms, and floor-to-ceiling windows with stunning views of the Atlantic Ocean and Biscayne Bay. While the interior design may be the building’s strongest selling point, the building’s external amenities, from the rooftop pool to the building’s lounges are equally intriguing for those who seek an active lifestyle without having to go far from their front door. When the building reaches completion, 40,000 square feet of prime retail space will be available on the building’s ground floor, cementing Brickell Flatiron’s dedication to downtown Miami’s work/live lifestyle. 

8 Octavia in Hayes Valley

March 09, 2014

Hayes Valley is a fashionable, historic neighborhood in San Francisco, nestled between the districts of Alamo Square and Civic Center. Residents of the luxury high rise condominiums at 8 Octavia can enjoy convenient access to the San Francisco opera, the symphony and theatre district, Hayes Valley is a mecca for the culture lovers. Hayes Street is known for an abundance shoe stores, clothing boutiques and design shops, as well as some of San Francisco's best restaurants: Absinthe, Suppenkuche, Zuni Café, and neighborhood stalwart, the Hayes Street Grill. The Victorian, Queen Anne, and Edwardian architecture so characteristic of this neighborhood now rub shoulders with new developments in a fresh, modern style. Residents of the 8 Octavia condos in San Francisco will also want to take advantage of Hayes Valley's bustling commercial center, which is made up of the section of Hayes Street running from approximately Laguna Street in the west to Franklin Street in the east, with extensions on perpendicular Gough and Laguna Streets. The success of the current commercial district was, ironically, helped in part by the destruction caused by the 1989 earthquake to the Central Freeway, which had entrance ramps on Franklin and Gough streets. The freeway was an eyesore and created noise pollution that kept businesses and foot traffic away. Not long after that part of the freeway came down, the community began to transform, and commerce moved in. Unlike some other parts of San Francisco, Hayes Valley has managed to retain a historic sense of Bohemian character despite the changing landscape.

Relevance PR's Top Three Marketing Tips For Real Estate Sales

March 07, 2014

While some future homeowners fall in love with their house at first sight, it usually takes a bit more than just a pretty exterior to entice potential buyers to make the biggest purchasing decision of their life. New York-based boutique PR firm Relevance PR knows a thing or two about getting listings seen and sold. Check out some of the firm's top tips for enticing buyers below:

1. Make the space look serene:

You may find your eclectic personal design style comforting, but that doesn't mean future residents will. To make a home like soothing oasis potential buyers will want to see, make sure your home is clean, clutter-free, and keep anything that might turn off a future owner, whether it's your collection of porcelain dolls, your fluorescent paint job, or your room full of taxidermy, either put away or out of your photos.

2. Learn the neighborhood:

It may not be difficult to find a home you love — granite countertops and stainless steel appliances can go a long way in convincing even the most cautious folks to make a purchase — but few are willing to buy in a neighborhood they know nothing about. Even areas that aren't yet up-and-coming have their charms, whether it's an independent coffee shop, great park, or easy access to transportation. There may not yet be a Starbucks and SoulCycle on the block you're boosting, but you want to make the buyer imagine what someday, there could be.

3. Keep up curb appeal:

While a picture is worth a thousand words, a bad first impression is worth far more. If pictures online don't match what potential buyers see when they walk by, they may start to distrust your business practices. Either hire a professional or make an agreement with any current residents to keep the front of the house in perfect order so as not to turn off possible buyers.