Manhattan's Turtle Bay, an east side enclave known for its quiet streets and convenient, central location, is about to get a fashionable facelift. By the end of 2015, the Midtown neighborhood will be home to one of the city's most highly anticipated pieces of architecture, 301 East 50th Street. The 57-unit condominium building, being developed by CBSK Ironstate and designed by COOKFOX architecture firm, is proving that eco-friendly living and superior style can go hand-in-hand. From the storefronts on the building's ground and basement levels to the pair of full-floor penthouses atop the tower, the commitment to both beautiful design and a better, healthier earth, are clear. Among other eco-friendly features, residents can enjoy both filtered water and air in each condo, cool interior temperatures, thanks to the building's exterior sun-reflecting panels, and a lush rooftop garden, which also serves as a tool for absorbing sunlight and putting it to good use. While 301's commitment to the environment has been one of its biggest selling points, the other amenities throughout the building are second to none. Whether you're relaxing in the building's steam room and spa, feeling the burn at the fitness center, or catching up with a good book in the tea lounge, there's something for everything in this Midtown masterpiece.